Mobile marketing

Nancy Dowd, presenting at Internet Librarian International on behalf of New Jersey Public Libraries, explained how mobile technology was used simply and effectively to  engage with hard to reach audiences.   

Working initially with an external partner, the service used SMS to segment and target audiences, including Spanish speaking parents and teens.  Nancy is the Director of Marketing and Communications for New Jersey Public Libraries and publishes a blog that covers marketing trends for librarians and others.

About Val Skelton

I am the editor of Information Today, Europe. On the main site, we cover news and publish feature articles by information, research and knoweldge practitioners and thought leaders. On this blog, we aim to cover other topics of interest to our readers.


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