Are you searching in more than one language?
According to Greenlight’s Search and Social Media Survey more than three-quarters of online searchers are using more than one language.
Spain, Italy and Belgium top the table of multi-lingual searchers – an astonishing 100% of respondents from these countries claim to search in multiple languages. The findings underline the relative prevalence of English language web pages. Unsurprisingly, the mainly English-speaking countries (Canada, UK and USA) appear at the bottom of the league table.
There are some differences according to occupation too. Those working in marketing, communications, internet and technology roles are the most likely to search in more than one language. Those working in the hospitality sectors are the least likely.
More information is available from Greenlight.