Parents and teenagers online

The latest Pew Internet Research report explores online privacy and parental concerns about what their teenagers are doing online.

Key concerns for parents include:

Online interaction with strangers

  • 72% of parents are concerned about how their teenagers are interacting online with strangers
  • 53% are ‘very concerned’

Reputation management and impact on future opportunities

  • 69% of parents are concerned about how online activity might impact their teenagers reputation and future employment or education opportunities

Information available to advertisers

  • 81% of parents of online teenagers express concern about the amount of information advertisers can learn from children’s online presence.
  • 46% of them are ‘very concerned’.

The survey also records growing numbers of parents using social media themselves.  66% of parents of children between 12 and 17 are using social networking (up from 58% in 2011) and half of them are engaging directly with their children online. (The number of children blocking their parents is not discussed!)

Media Mums in the UK – social super heroes

Research conducted by marketing experts Baby Centre Solutions looks at ‘Media Mum’ and explores how her online behaviours are changing.  Amongst the most interesting findings are:

  • Becoming a mum is the most important catalyst for using the internet (94% said that pregnancy triggered them to search for information online)
  • While over 50% of those questioned reported they were reading fewer magazines and newspapers, 45% reported they were using the internet more since becoming a mum
  • Mums are early adopters – 72% own a smartphone
  • With less time 67% of mums say their ‘media time’ is more focused
  • Mums spend 46 hours a month online – compared to 34 hours for the general population
  • Mums are 47% more likely to use social media than the general population
    • 64% are using social media while they are watching TV

About Val Skelton

I am the editor of Information Today, Europe. On the main site, we cover news and publish feature articles by information, research and knoweldge practitioners and thought leaders. On this blog, we aim to cover other topics of interest to our readers.


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