The latest Pew Internet Research report explores online privacy and parental concerns about what their teenagers are doing online.
Key concerns for parents include:
Online interaction with strangers
- 72% of parents are concerned about how their teenagers are interacting online with strangers
- 53% are ‘very concerned’
Reputation management and impact on future opportunities
- 69% of parents are concerned about how online activity might impact their teenagers reputation and future employment or education opportunities
Information available to advertisers
- 81% of parents of online teenagers express concern about the amount of information advertisers can learn from children’s online presence.
- 46% of them are ‘very concerned’.
The survey also records growing numbers of parents using social media themselves. 66% of parents of children between 12 and 17 are using social networking (up from 58% in 2011) and half of them are engaging directly with their children online. (The number of children blocking their parents is not discussed!)
Media Mums in the UK – social super heroes
Research conducted by marketing experts Baby Centre Solutions looks at ‘Media Mum’ and explores how her online behaviours are changing. Amongst the most interesting findings are:
- Becoming a mum is the most important catalyst for using the internet (94% said that pregnancy triggered them to search for information online)
- While over 50% of those questioned reported they were reading fewer magazines and newspapers, 45% reported they were using the internet more since becoming a mum
- Mums are early adopters – 72% own a smartphone
- With less time 67% of mums say their ‘media time’ is more focused
- Mums spend 46 hours a month online – compared to 34 hours for the general population
- Mums are 47% more likely to use social media than the general population
- 64% are using social media while they are watching TV