Usability guru Jakob Nielsen shares the findings of usability studies conducted in Australia, China and the UAE. The tests covered websites, intranets and mobile apps/sites. His key findings and recommendations include:
- Headlines and links are REALLY important. Irrespective of the ‘direction’ of reading (left to right languages/ or right to left), all users focus attention on the first few words. Interest quickly wanes.
- Multilingual search is ideal. At the very least make allowances for both British and US English. Be kind to poor spellers.
- Everyone needs an internationalised site. But be aware of local differences. Australian users favoured a dot.au domain. Arab users were more likely to trust international sites. Localised sites can be used to target specific, important, regional markets.