What do the features and functionality of the leading news/magazine apps tell us about trends in the development of mobile content.? Content Matters reviews the three current market leaders (Flipboard, Zite and Pulse) and summarises the lessons content developers should take from their success. These can best be summarised as:
- Less text, more visual
- Social sharing
- Content personalisation
- Swipe-centric user interfaces
For the author, a key differentiator for these services will be how they gain market share with publishers and the models they choose in order to do this. There is still much more to come.