What drives traffic to corporate websites?

Visits to corporate websites are up (24% in two years) – and the rise is being driven by mobile.

Research from Investis IQ has been tracking visitors to corporate websites from social media platforms to see which sites drive the most traffic. The company tracks the website analytics of European companies (12% of the total surveyed), FTSE 100 (24%) and FTSE 250 (42%) companies along with AIM companies (27%).

The figures show that website visits from mobile devices have increased by 400% in two years.

  • 20% of all visits to corporate websites are now made by people using mobile devices.
  • 66% of all mobile visits are being made by iPhone/iPad
  • Only 23% of the companies surveyed have a dedicated mobile or a responsive website

Social media and search engines

  • 54% arrive at a corporate website via a search engine
  • 56% of the FTSE 100 companies studied link to at least one social media site from their website
  • LinkedIn drives the most visits – 64% of all visits to corporate websites from social media sites come via LinkedIn
  • Facebook’s importance is declining – it is driving 17% of the visits (down from 30% in two years)
  • Twitter however has grown from driving 4% of visits two years ago to 14% in 2013
  • Between them LinkedIn, Facebook and Twitter are driving 95% of all visits from social media sites – the influence of other social media sites is, as yet, negligible.

The report is available here.

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Public access to ICT: Another reason why libraries matter!

The Technology and Social Change Group of the University of Washington’s Library School published its report of the five-year project exploring the impact of public access to ICT around the world.

The results show the impact that public libraries and cybercafés have when it comes to promoting digital inclusion and the development of ICT skills, particularly for marginalised populations.

Public access facilities bridge a number of digital divides.  They broaden access to both ICT infrastructure and to information resources.  For over half the users surveyed, libraries and cybercafés provided their very first contact with computers or the internet.  For over a third, they continued to be the only source of access to the internet.

The importance of empathy

The researchers explored in depth the role of ‘infomediaries’ to users in Bangladesh, Chile and Lithuania.  The findings showed that the ability of infomediaries to empathise with users is just as important as their technical skills.  This included giving them confidence to learn and to understand often unexpressed or unformed needs.

In-depth research amongst teenagers in Cape Town, South Africa showed that mobile phone internet access and public access computers were no substitutes for each other.  Indeed, interviewees had very often developed elaborate practices which combined the use of public access and personal devices.  The evidence shows that public access is not obsolete, even as mobile device ownership is growing.  They continued to use public access for help from staff and simply to ‘be alone together’ – a trend which is also emerging in newly designed academic libraries.


At a policy level the report calls for continuing support for public access to ICT, maximising the use of existing infrastructure.

Librarians should:

  • adopt a flexible approach to rules such as limiting time spent on machines or noise levels
  • be flexible to emerging needs.
  • embrace the mobile revolution
  • pay attention to venue design
  • focus on content awareness and market their resources

The full report is available for download here.

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MOOCs and librarians – fulfilling the potential

Recent OECD research measured the literacy, numeracy and information skills of adults in 24 countries.  The results show how the divide between those who have skills and those who do not can be perpetuated.  Those with lower skills can be excluded from the job market altogether, or stuck in low paid work.  They can also be excluded from other aspects of society.  However, those who have already achieved high levels of education are much more likely to continue to develop their skills throughout their lives.

Statistics also show that the vast majority of those engaging with MOOCs already have some form of degree.  There is no evidence that education is ‘opening up’ – as yet.

MOOCs and universities

MOOCs have the potential to transform the ways in which people participate in higher education or develop their skills.  For universities they offer new ways for people to engage with the institution (whether virtually, or in real life).  A MOOC can be a shop window for the institution, enhancing its reputation and reaching out to new audiences.   MOOCs have the potential to transform the way that people learn – and teach.   At a lively pre-conference workshop at Internet Librarian International delegates heard from those who had created, taught or been a learner – and considered the potential for librarians to contribute to the success of MOOCs.

Learners and MOOCs

The current statistics show that the announcement of a MOOC generates a great deal of interest but that engagement begins to tail off by week two.  Average completion rates are approximately 7-10%.  However, these rates should not been seen as a failure.  Participants do not need to have completed the entire course to have benefited from the process.

Jo Alcock, an academic librarian, gave an interesting account of her experiences as a MOOC learner on two courses.   With one course she chose a basic track which involved 2-3 hours of work per week for ten weeks with a final multiple choice exam.  She declined the option to pay a sum for more advanced material.  For the other course she was much more engaged – participating for 8-10 hours per week for six weeks.  Reading was released for the course and she undertook weekly assignments which were graded using a peer review process.  The peer review process was incredibly rich and valuable – both as a reviewer and being reviewed.

Lessons learned so far

  • MOOCs represent a new model for education – one which is lifelong rather than something we intersect with periodically
  • It is possible to be a student, a mentor and a teacher simultaneously
  • Creating a MOOC involves so much more than simply making learning materials available online
  • Libraries and librarians should ‘knock on doors’ and get involved asap
  • Invite yourself to every meeting you hear about!
  • MOOCs are a great opportunity for librarians – they are truly ‘public’ schools!

Opportunities for librarians

  • Helping learners develop their digital skills – with a view to widening participation
  • Facilitating and moderating peer support processes
  • Helping to make connections with OA resources and repositories
  • Copyright and data protection

Speakers at the workshop: Ben Showers, David Lankes; Gavin Beattie; Claire Beecroft; Andy Tattersall; Jo Alcock.

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Digital skills for life: OECD survey

The OECD (Organisation for Economic Cooperation and Development) has published the initial results of its worldwide survey of adults’ skills.  The report focuses on the literacy, numeracy and ‘key information processing competencies’ of 166,000 adults in 24 countries*.

The digital skills of the participants were tested on laptops using simulations of databases, emails, word processing and websites.  The report confirms that those with lower skills are likely to be left behind, not just in the job market but also in their ability to access services and participate in society.

The highest performing countries overall were Finland and Japan – in both of these countries 20% of the participants performed at the highest level. The skills they demonstrated included the ability to perform multi-step operations to integrate, interpret, or synthesise information from complex or lengthy texts, make complex inferences and interpret or evaluate subtle claims or arguments.

The importance of building skills outside formal education

One of the key messages in the report is the importance of a lifelong learning approach to skills development. Participation in adult learning helps to develop and maintain literacy and numeracy skills.  In countries with higher participation levels in adult education, adults demonstrate higher literacy and numeracy skills overall.  Levels of participation in adult education are highest in Denmark, Finland, the Netherlands, Norway and Sweden (over 60%).

The OECD hopes that the findings will help policy makers assess the performance of education, training and social policies in developing the skills needed in the workforce – and society in general.

The report comes with some interactive charts where you can compare countries against other and against the OECD average. You can also view the findings by age of participants and education and occupation.  You can access the skills report here.

*Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Ireland, Italy, Japan, Korea, Netherlands, Norway, Poland, Russia, Slovakia, Spain, Sweden, UK, USA.

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Cyber-attacks and staying private

Cyber-attacks on banks have been high-profile news in the UK.  £1.3 million was taken from Barclays when a computer was hijacked, while police foiled a similar plot against Santander.

The Bank of England’s policy makers have responded, drawing attention to the ‘potential vulnerabilities’ in the banking system, including old and complex IT infrastructure and a reliance on centralised systems.

Concern about a lack of preparedness against cyber-attacks was also expressed at a recent London meeting of information security risk and management professionals. Delegates discussed the ‘perfect storm’ of cyber-security risks – the widespread adoption of social media, cloud services, mobile devices – combined with the proliferation of unstructured data.  Potential risks to organisations include intentional or accidental data breach; social media account hacking and identify theft.  (Government figures for the cost of cyber-security breaches have been discussed previously on this blog.)

The UK is a global leader in identify fraud.  Fraud is said to have cost the UK over £70 billion in 2012 and nearly a quarter of residents have fallen victim to some form of identity fraud.

Staying private

Personal data is ‘the new oil of the internet’ according to the World Economic Forum. Increasingly sophisticated criminals are using the information and data we share to develop ‘spear-phishing’ targeted email campaigns or are able to glean personal details such as pet’s names or mothers’ maiden names which can be used to answer security questions.

As information professionals we are well-placed to help our organisations – and individual colleagues – understand the new information landscape and to help them stay safe and secure.

Phil Bradley is speaking about Privacy (session C103) in a special session at this year’s Internet Librarian International conference.

Val on Google+



Cyberbullying, trolls and good manners

Anti-bullying charity Ditch the Label has surveyed over 10,000 young people in the UK about their experiences of cyberbullying.  70% of respondents aged between 13 and 22 claim to have been victims of cyberbullying and over a million young people are subjected to ‘extreme’ online bullying every day.

In 2012, the charity ChildLine held over 4,500 counselling sessions with children and young people who were concerned about cyberbullying – up 87% in a year.  Boys and girls are equally as likely to be victims.  Facebook is the most common place for young people to be victimised, followed by Twitter and Ask.fm.

Meanwhile, YouTube has announced that it is reorganising its comments field, which previously had been structured to show the most recent comments at the top.

The changes use modified versions of Google+ comments which will use signals such as people you are connected to and social affinity to help display customised and more meaningful comments.  The aim is to increase the likelihood of ‘engaged discussion’.  New moderation controls will also be rolled out, so channel owners can manage and review comments and block certain words.

It’s not simply social media sites that have decided to change – or even close – their comments fields.  PopularScience.com has announced that, despite its aim to foster ‘lively’ scientific debate, comments are no longer welcome on its site.  It blames trolls and spambots and quotes research which suggests that uncivil comments and attacks can change other readers’ interpretation of the original posting.

Trolls and shamers

The shaming of Twitter trolls has also been news over the last few months.  Cambridge University professor and TV presenter Mary Beard shamed a troll who backed down quickly when Twitter ‘threatened to tell his mother’.  Boxer Curtis Woodhouse was the victim of a troll and managed to track him down to his own home.  Once again, the troll apologised.  An article in Wired describes how a delegate at a conference tweeted a picture of two other delegates who had been making ‘not cool’ comments.  The story went viral and people lost their jobs.

Etiquette experts Debrett’s have bewailed the decline of etiquette in the digital age.  The application of a combination of common sense, empathy, good manners and ‘social resilience’ could benefit all of us.

Val Skelton on Google+

Open access: academic libraries and article processing charges

Despite challenges, the new emphasis on OA provides librarians with a positive platform to re-establish their role in the research process.

A new report published by SAGE explores the current – and future role – of academic libraries in helping implement OA processing charges.  The report explores the current state of the art, and shares recommendations.  Although librarians support the goals and principles of open access, the OA mandates from funders are creating many challenges.

Institutional policies – still evolving

  • Although some participants reported full OA policies were already in place, the majority of policies are still ‘evolving’
  • Libraries at every participating institution are involved in OA policy development
  • Institutional repositories are an essential element
  • Participants expressed concern at possible shortfall in funding for author pays (‘gold’) OA publishing (RCUK is currently making some funds available)
  • Some institutions are making up the shortfall; others are not

What roles and tasks are librarians undertaking?

  • Entering into publisher OA agreements
  • Allocating funding for individual papers – including one library which split its total funds into equal quarters for the year
  • Most reported a low take-up of APC requests by researchers – many librarians are working to educate and advise researchers
  • Working with publishers to administrate the cost – a task which many reported as frustrating or overly-complicated


  • Funders should provide clear guidance on reporting and measurement
  • Publishers need to better communicate copyright options and which of their publications are RCUK policy compliant
  • More robust systems for managing APCs are needed
  • Cross-industry initiatives and international standards should be developed

The report Implementing Open Access APCs: the role of academic libraries summarises the round table discussions of a panel of academic librarians and other interested parties and is available for free download here.

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Online piracy in the UK

Ofcom, the UK’s communications regulator, has released its latest report on online copyright infringement in the UK.  The report, which covers March – May 2013, reveals how the majority of copyright infringement is carried out by a small number of people.

The report shows that 2% of copyright infringers were responsible for 74% of all online piracy.  The remainder of the infringements were carried out by “a long tail of casual, low level or infrequent” infringers.

Six types of online content are covered in the report:

  • Books
  • Computer software
  • Films
  • Music
  • TV programmes
  • Video games

Books and copyright infringement

  • An estimated 1% of UK internet users accessed at least one e-book illegally during the period
  • 31% of those using e-books paid nothing
  • 49% paid for all their e-books
  • Interestingly, those who had downloaded at least one e-book illegally spent more overall on e-books than those who paid for all their e-books
  • Those who downloaded a mix of paid for  and free e-books consumed more than any other group

Computer software copyright infringement

  • An estimated 3% of UK internet users accessed or downloaded at least one software product illegally during the period – the equivalent of 21% of all those who consumed software online
  • 74% of those who used software illegally were male
  • 69% of those who used software illegally were under 34
  • As with books, those who downloaded some e-books illegally, those who used pirated software spent more on average than those who did not

TV programmes copyright infringement

  • An estimated 6% of internet users downloaded at least one TV programme illegally during the period (18% of those who consumed TV programmes online)
  • 60% of those who downloaded TV programmes illegally were male
  • 67% were aged between 16-34

The report (Online copyright Infringement Tracker) can be downloaded here.

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New York shooting – citizen journalists on the scene

On September 15th 2013 (as reported in the New York Times), police officers confronted an ‘agitated’ individual and used their firearms, missing the suspect but injuring two bystanders.  After the incident, The New York Times was able to identify the (unarmed) individual, name the shooting victims, describe the extent of their injuries and report from the Police News Conference about the incident.

Before the ‘traditional’ journalists got hold of the story, however, members of the public were recording, and editorialising on, the incident.  At least one person tweeted a picture of one of the victims, almost certainly before their friends or relatives had been informed.  Several YouTube videos of the incident have been uploaded (a simple search will bring up results).  Eye witnesses claim the agitated man had been run over – the police later denied this.  The incident is an example of instant news reporting – often a mixture of documentary, supposition and emotion.

Independent, verified news reporting is considered by many to be essential to democracy.  Does the replacement of traditional forms of news media by new models of information gathering and distribution (e.g. citizen journalism, crowdsourcing, Twitter) make democracy more or less vulnerable?  Or do the two enhance each other?

Riptide is a fascinating ‘oral history’ of the meeting of quality journalism and digital technologies in the US.  Actually, it is a written report drawn from interviews with movers and shakers in the news industry since 1980.

The report looks at the disruptive influences of digital platforms, the decline in traditional journalism jobs and new digital news economic models.  The report covers the early days of teletext all the way through the development of the WWW, the dot.com boom and bust, cable news, the emergence of the blogosphere, social news and ‘pay to play’.

The report also includes videos and transcripts of all of the interviews, including this one with star of the London 2012 Olympics Tim Berners-Lee.  It is also illustrated with fantastic images.

(It is worth pointing out that the report has come under some criticism since its release.  Of the 61 ‘media movers and shakers’ the researchers interviewed, a mere five were women – all of whom were white.  Only two non-white males were interviewed.  Moves are underway by some of the report’s critics to conduct further studies.)

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TV viewing trends

The latest report by Ericsson ConsumerLab explores the ways in which connected devices are changing the ways in which consumers view TV and video content.

Consumers in 15 countries* were asked about their TV and video viewing habits.  The findings show how consumers are increasingly exposed to content and how this ‘wealth of choice’ is changing attitudes to video and TV programming.  This includes a shift away from scheduled TV, even amongst older consumers and late adopters (41% of 65-69 year olds are using streamed video at least once a week).

Key findings

  • 72% of respondents watch videos via a mobile device at least once a week
    • 42% do this outside their home
    • Linear/scheduled TV is used for social viewing.  This includes sports and other live events which people watch ‘here and now’
    • Video on demand (VOD) is becoming ‘relaxation TV’
    • 82% of respondents are using YouTube or other User Generated Content (UGC) sites at least monthly – and 25% of them are doing so on mobile devices.
    • The trend to ‘one TV, many devices’ continues as does that of multitasking while viewing content
    • Multitasking – 49% of respondents will look for content about what they are watching
    • Social viewing – Almost a third of respondents will take to social media to discuss what they are watching
    • Place-shifted viewing – a new phenomenon which sees people break up their viewing – they may watch part of the content while travelling and the rest at home for example

Paying for content

With the exception of China, the research shows how more people are reducing spending on TV packages, or S-VOD (subscription video on demand).  The report predicts that new commercial models will emerge, which combine affordable monthly subscriptions with unobtrusive and customised advertising.  Consumers place advertisement free, HD quality content at the top of their wishlist for their TV/video experiences.

(*Brazil, Canada, Chile, China, France, Germany, Italy, Mexico, Russia, South Korea, Spain, Sweden, Taiwan, the UK and the US).

The report is available to download here.

A second report, this time focusing on the US video streaming market, found that 51% of Americans aged 13-54 are video streaming at least once a week, with the figure rising to over 60% for those aged 13-33.