Data allowances are now more important that voice minutes.
Over 1600 respondents to a uSwitch survey in the UK reported what their priorities were when they last negotiated a mobile contract – and what will be their priorities next time.
- 43% of respondents say that data allowances will be the most important feature of their next mobile contract (up from 35%)
- 41% say voice minute allowances will be the most important feature (down from 47%)
Other interesting findings show how mobile usage patterns are changing:
- 26% of respondents talk for less than 30 minutes per month.
- 23% are using the web more than five hours a month
- Only 9% are using voice for more than five hours a month
Respondents also nominated the most important functions on their phones and were asked what they couldn’t do without:
- 54% said radio/music
- Apps were nominated by 33.5%
- 29.1% said email, closely followed by web browsing (26.8%)
- 20.7% said camera
- 24.5% said they needed every function on their phones
Meanwhile, Pew Internet has been researching the increased ownership of smartphones in the US. 56% of Americans now possess a smartphone, with the proportion increasing to 81% of 25-34 year-olds.
The global percentage of smartphone penetration amongst mobile users is expected to reach just under 33% and will reach 50% by 2017. The first six countries to exceed this 50% rate were Australia, Norway, South Korea, Sweden, the UK and the US. France, Germany, Italy and Spain are expected to cross the 50% line in 2014, meaning that the whole of Western Europe will have exceeded 50% penetration. This upward trend of smartphone ownership will impact on the demand for increased data allowances.
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