Recent research from Janrain explored trends in the use of social login (where users can register and log in to websites using their social network identity) and showed that Facebook is the most popular choice with 46% of the total share.
Gigya has now added to this research, analysing data from its clients for Q2 2013 to review how the landscape of social login and sharing is evolving. Key findings from Gigya:
Social login preferences
- Facebook leads the way with 52% of total preferred social logins
- Google+ is in a clear second place with 24%
- Yahoo is in third place with 17%
- Twitter has 4%; LinkedIn = 1%
For online retail sites, Facebook is a clear leader with 79% followed by Google+ with 12% (Gigya expects Google’s percentage to increase with the growth of Google Wallet.
Social sharing preferences
For Gigya’s clients, Facebook leads the way when it comes to social content sharing with 50%. However, both Twitter (24%) and Pinterest (16%) are significant players here. Indeed, when it comes to social sharing in ecommerce, Pinterest (41%) has taken top spot away from Facebook (27%). Google+ is way down the table – behind LinkedIn – with only 2% of social sharing activity.
In a separate study (by Power Formula) the growth and impact of LinkedIn as a networking tool is considered. Key findings:
- 15% of users pay for the enhanced LinkedIn service; 85% use the free service
- Group membership – 35% of LinkedIn users are members of 1-9 groups – but an astonishing 2% had no idea that LinkedIn offered groups
- 52% of people used LinkedIn for between 0 and 2 hours every week
How are people using LinkedIn?
- Researching people and companies (76%)
- Reconnecting with business associates/colleagues (70%)
- Build new networking relationships (45%)
- Increase face to face networking effectiveness (41%)
Most helpful LinkedIn features
- Who’s viewed your profile? (71%)
- People you may know (65%)
- Groups (61%)
- Direct messaging (49%)
- Advanced people search (47%)
- Searching for companies (46%)
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