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What do students REALLY want?

In an interesting blog post, Stephen Abram considers the findings of a recent (US) research report.  The original research was conducted by the Book Industry Study Group (BISG) and asked US college students about their format preferences for textbooks.  BISG found that ‘nearly 75% of students…say they prefer textbooks in printed rather than etext form’.  Reasons cited for this preference included the potential resale value of the books and its ‘permanence’.

About 12% of the students surveyed said the prefer etexts to printed texts because of lower cost and portability while 11% preferred to rent textbooks.

Stephen Abram’s interpretation is slightly different.  The survey was conducted before what he terms the ‘explosion’ of affordable tablets and e-readers in the consumer market which will almost certainly impact the uptake and acceptability of etexts.  He also feels that students considered a ‘polarised’ view (either print OR etext) when in fact a hybrid model that combines e-texts with books would be much more likely. 

Abram also states that it is often difficult for people who are surveyed to compare a situation they know (in this case text books) and an ‘imagined future state’.   The e-text space is evolving with textbooks and library research services beginning to integrate.  The space should be watched closely, says Abram.

Readers ready for digital

A new international study by Bain and Company suggests that by 2015 ebooks will represent up to 25% of the global book market and that 15-20% of the global population will own a digital reading device.

The study researched consumers in France, Germany, Japan, Korea, the UK and the US to explore how digital devices were changing reading behavours.

The report suggests that up to 90% of respondents stated they were unwilling to pay for online news, with respondents from France being the least likely to pay.   Those who owned a digital device claimed they were reading more books as a direct result.

Building audiences through digital collections

On 22nd October 2010 listeners to BBC Radio’s History of the World in a 100 Objects series discovered the final item chosen by the Museum’s Director to bring the collection up to date. 

The ‘100 objects’ series has been a multimedia success – a radio programme, an illustrated book of the series, television tie-in programmes including one for children – all supported by web content and podcasting.  A key strength of the programme has been that you can view the items being described online (although in fact such is the power of the spoken word that seeing the images is not always necessary).

The digitisation of collections seeks to broaden access to, and build new audiences for, cultural collections of all kinds.   In the digital space, new and imaginative virtual collections can be created, offering new interpretations and building audience engagement.

This is the key driver behind Europeana.eu funded by the European Commission.  One of its latest online exhibitions Reading Europe: European culture through the book, features 1000 rare and fascinating books chosen by the curators of national libraries.  The collection may be browsed by timeline, country of origin, language and subject area.

Keeping up to date

Phil Bradley’s presentation at Internet Librarian International had audience members in a tweeting and note taking frenzy.  He explained how he uses a range of tools to help him keep up with new technologies and how he uses social networking tools to share his knowledge and insight with his networks.

He then went on to share his latest discoveries, highlighting tools that can help us perform a range of tasks from file conversion; checking website availability; password security checking; wordcloud generation and much more.  Phil has been sharing his presentations via Slideshare since 2006.  This presentation (‘What Phil has found’) is, of course, available there too.

Information Industry Apps for the iPad

With the iPad selling 300,000 units on launch day, another 200,000 in its first week, and shortly to be available (we hope) in Europe, Barbara Quint provides a timely overview of apps available from traditional information industry players.

The Times Reveals New Charges for Online Access

The Times and The Sunday Times today announced the charges for access to online news content that will apply from June.

The cost will be £1 a day (the same as the print edition), or £2 for one week’s subscription. Paid customers will get access to both sites and ’seven day subscriptions’ to the print editions will include web access for free.  

Two new websites www.thetimes.co.uk  and www.thesundaytimes.co.uk will launch in early May, replacing Times Online, the current combined site. This is the first time the two papers have separated their online entities. The new sites will be available for a free trial period to registered customers before the paywall is erected in June.

Rebekah Brooks, Chief Executive of News International said that tabloid titles The Sun and News of the World would follow behind the paywall but did not specify when. 

John Witherow, Editor of The Sunday Times, promised ”new digital features to enhance our coverage and encourage interactivity” and compared the £2 a week charge to “the price of a cup of coffee”. Whether readers will think this is an investment worth making in the face of free news content available elsewhere remains to be seen.

British Library Announces UK Web Archive

The British Library recently announced the launch of the UK Web Archive, which will store and make accessible every site in the .uk top-level domain. The project will deploy an impressive array of text-mining and analysis software - Avi Rappoport reveals the details in Information Today’s Newsbreaks.

Interview with Stevan Harnad – 2010 the Tipping Point for Universal Open Access?

Open access advocate Stevan Harnad looks back over the progress made by the OA movement to date, in a detailed and far-reaching interview with Richard Poynder for Information Today. Harnad speculates as to whether 2010 will see the tipping point needed to usher in universal open access, with the aim of getting the 2.5 million articles a year that are published in 25,000 peer-reviewed journals all freely available online.

Harnad is realistic in his assessment of the progress made to date: “…the history of OA so far has been one of gratuitous over-reaching that has not only netted little, but it has failed even to grasp what has already been well within reach for some time: free online access to refereed reseach.” But he is cautiously optimisitic about the initiatives underway in 2010.

New York Times Introduces New Reading App

The New York Times has launched a new online tool that aims to make the experience of reading news on the web feel more like browsing through the print edition. Times Skimmer (www.nytimes.com/timesskimmer) attempts to retain the look and feel of a printed paper.

Skimmer sorts articles into sections such as ‘World’ or ‘Business’ and within each category presents  an array of headlines and summaries in a grid layout which utilises the full screen width. Users can choose from 7 different customised layouts.

Playing around with presentation of news online in this way calls to mind Google’s recently launched Fast Flip (http://fastflip.googlelabs.com/) which allows users to quickly ‘flick’ through content from a number of partner publishers. In contrast, Michael Wolff and Patrick Spain’s  Newser (www.newser.com),  which has been around since 2007, attempts to present online news in a way that deliberately moves away from the print idiom to a native web approach which allows users to customise their preference for ‘hard’ or ‘soft’ news.

It’s refreshing to see another major newspaper publisher trying a new format. It’s worth noting though that Skimmer’s prototype was launched in February 2009 – that is, before the current hubbub around the issue of paywalls and subscription models for online news kicked off. Would the NYT do the same thing if it were starting from scratch in the current climate?

Google’s UK MD gives evidence to MPs: “Google is not a parasite”.

Matt Brittin, Google’s UK MD, gave evidence this week to the UK government inquiry into the future of local media and denied accusations that Google is a “parasite” on traditional newspapers.  The Department of Culture, Media and Sport inquiry is examining the impact of digital convergence, new media technology and changing consumer behaviour on the UK regional newspaper industry.

Brittin described Google as a “virtual newsagent”, and noted that publishers can choose not to have their content indexed if they wish. At the same time he acknowledged that the economics of newspaper publishing are now very different from the time when the only place to advertise was the local paper.  “Online everybody needs to experiment”, he commented, praising regional newspaper publisher Johnston Press’s recent decision to test paywalls on some of its local papers.

He also spent some time explaining the new restrictions which allow publishers to limit clickthroughs from Google News to their subscriber-only content.  

Brittin maintained a careful distinction between the revenue models of Google News compared to Google web search, the nuances of which might have been lost on the MPs who were grilling him. It’s a fine line, and it’s easy to paint Google as being responsible for the current woes of the newspaper industry. As Brittin point out, though, Google delivers 100,000 clicks per minute ­­— that’s 4 billion clicks per month — to news websites worldwide. Not quite the stuff of pantomime villains.

Video of the entire session is here.