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Management
Mobile marketing
Oct 21st
Nancy Dowd, presenting at Internet Librarian International on behalf of New Jersey Public Libraries, explained how mobile technology was used simply and effectively to engage with hard to reach audiences.
Working initially with an external partner, the service used SMS to segment and target audiences, including Spanish speaking parents and teens. Nancy is the Director of Marketing and Communications for New Jersey Public Libraries and publishes a blog that covers marketing trends for librarians and others.
