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Sharing, collaboration and getting it wrong

There’s nothing like a headline telling you you’ve got it wrong to make you read on. 

An article on Time.com written by a data analytics expert tells us ‘What [we] think [we] know about the Web is wrong’ – or at least when it comes to measuring ‘clicks’.  Actually most of us already know there is a massive difference between what people share and what they have actually read, or what people click and what they read.  For information professionals, who act as curators for many audiences, clicking and sharing appropriately (or “delving deep into multiple pots of data and information*” is a critical skill.

The article shares some interesting statistics:

  • 55% of those who click on a link spend 15 seconds or less reviewing the screen (lesson – grab your visitors quickly)
  • Content sharers are a small percentage of content visitors – one tweet per 100 visitors/readers

…and is worth reading for longer than 15 seconds.

On SocialMediaToday, another headline suggests we’ve got social media ‘all wrong’.  It’s a brief overview of how social media supports search engine optimisation and reminds us that customers don’t owe brands anything “They don’t have to share your content, they don’t have to interact with posts and they certainly don’t have to suggest your page to other people.”

Collaboration goes mainstream in the sharing economy

Regular readers of this blog may remember a New York Times Insight report about the ‘psychology of sharing’.  A new report has looked at ‘sharers’ in Canada, the UK and US and has organised those participating in the sharing economy into three types:

  • Neo-Sharers are those who have used sharing services such as Etsy**, Kickstarter or Airbnb at least once in the past year
  • Re-Sharers – are those who are already using well-established services (eBay etc) but are not yet ‘Neos’
  • Non-Sharers are those with intentions to use sharing services in the next year

Neo- and re-sharers constitute about 40% of the US and Canadian populations and about 50% of the UK population.

Sharers are more likely to be affluent, young and are much more likely to discover services via word of mouth, social networks or blogs than from ‘traditional’ marketing.

*Andy Tattersall writing about overload filters.

** We featured ‘the Etsy economy’ here.

 

 

Book publishing – some recent innovations

Book publishers experimenting with new models; books fighting binge drinking in Italy

Netflix models

An article on Wired.com looks at a new online fiction service called Rooster in which a book publisher adopts a magazine model to make itself more like Netflix!  The service uses a subscription based model that sends content to iPhones and iPads.  The daily chunks of content should take about 15 minutes to read and will deliver two books’ worth of content over a month.  Similarly, Waterstones in the UK has announced Read Petite – a ‘rich reading experience for time-poor readers’.

Another innovation learning from the Netflix model is Epic!  This app aims to encourage children to read by offering rewards for completing chapters or starting ‘reading marathons’.  For a monthly subscription, children have access to a library of over 2000 titles and can rate the books they have read.  The app also allows parents to monitor their children’s reading habits.

Book buying and book borrowing and struggling readers

The latest Pew report shows the link between highly engaged library users and book buying.  The report shows that ‘Library Lovers’ – the heaviest users of libraries and about 10% of the US population – are also frequent buyers of books, despite many of them experiencing a drop in income.

The UK Charity Quick Reads found that reading e-books can be particularly helpful for adults who may be struggling with their reading while 48% say e-readers  have encouraged them to read more.

Binge drinking – books to the rescue!

Sadly Neknominate, the social media drinking game, has spread around the world. In Italy a literary alternative to the game has been developed.  ‘Booknomination’ follows similar rules but instead of drinking, the nominated person must read a passage from a book over a webcam.  The initiative is on Facebook on the hashtag #booknomination.

Sources: Springwise; DigitalBookWorld; TheLocal; Pew Research Center; Publishing Perspectives; Wired.

Youth TV – ‘the need for speed’

The BBC’s youth TV channel to close; but a different story emerges in Belgium

In the UK the BBC has announced that it is to close its ‘youth-oriented’ TV channel and move the content onto its online platform the iPlayer.

Previous proposals to close down radio channels have been revised following public outcry.  In 2010 the BBC announced it wanted to close down two radio stations – 6 Music and the Asian Network.  Neither station was closed.

However, it seems unlikely that BBC Three will be saved.  The Corporation needs to make savings and this move alone could save it £50million a year. Some commentators have suggested the move is short-sighted.  The BBC is funded by licence payers and young people are the licence payers of the future.

In Belgium, VRT, the public service broadcaster has been developing digital projects to engage with its younger audience.  Rachel Bartlett, writing on Journalism.co.uk, describes how the broadcaster developed an internal ‘start-up’ to experiment with new platforms to re-engage with younger viewers.  The broadcaster has been consulting the target audience and is now developing three projects that reflect the way young people use and engage with social media:

  • a mobile video project on Instagram and Snapchat – Ninjanieuws
  • Sambal a Facebook-supported news platform
  • OpenVRT which encourages young people to collaborate with the channel via video, photography and blogging.

Key lessons – ‘the need for speed’

  • Keep videos very short
  • Embed animated gifs into articles – link out to YouTube
  • 15-second long videos helped launch Ninjaniews
  • Tell a news story on a 10-second Snapchat video
  • For the target audience (16-24) – focus on Facebook not Twitter
  • There’s no need for a homepage – Facebook drives traffic
  • Facebook also provides a home for ‘pop-up digital news products’ that respond quickly to certain trends

You can read Rachel’s full article on Journalism.co.uk.

The news behind a paywall – a success story from the Netherlands

The New York Times and the Wall Street Journal are often cited as paywall success stories.  But how are smaller news outlets making paywalls succeed?

In the Netherlands, a news site called De Correspondent set a world record in crowdfunded journalism.

In September 2013 it took just eight days for 15,000 donors to raise over one million Euros.  The site has over 25,000 ‘members’, each of whom pays 5 Euros a month to access the site.

De Correspondent has succeeded because it has brought a fresh approach to digital only journalism.  Elements of its ‘manifesto’ challenge traditional aspects of news journalism.

  • Commercial model – the site is advertisement-free and has a profit ceiling of 5%.  They want to ‘sell content to readers, not readers to advertisers’.
  • Not ‘readers’ but ‘participants’.  The site was created to enable much more than reader comment.  Instead, it has a focus on building relationships between people and acknowledges the expertise of the community.  ‘Dialogue not ‘monologue’
  • A focus on themes and connections – the site moves beyond traditional news categories such as ‘business’ or ‘international’ and instead aims to make sense of a globalised world
  • Like-minded people – not target audiences
  • An emphasis on fact-checking – and emotion

The power of community has been used to fund the site, and to develop its content.  It is also the way in which the word is spread.  De Correspondent limits its advertising to promoting some articles via Facebook.  All other marketing is conducted by the members who share with their friends and followers.

Further reading:  De Correspondent website; GigaOm

Grumpy Cat and twerking – popular search terms of 2013

Winners this year include Prince George (the new royal baby), the iPhone 5  and twerking.

US searches

The US top ten of Yahoo search terms is the usual reassuring mix of celebrities (Miley Cyrus, Justin Bieber), technology (iPhone 5) and gaming (Minecraft).  For expert editorial analysis you can do no better than Ron Burgundy’s explanatory video available on the Yahoo website.

Bing has also released its analysis of the top US search terms, showing the top tens in a range of categories including most searched for musicians, sports teams and people.  Prince George was Bing’s most searched news story in 2013.

Bing figures also include searches for social media, apps and streaming websites.

US: Pinterest , Harlem Shake and Candy Crush

  • Bing’s figures show that Pinterest has entered its top ten of social media searches for the first time this year and has taken second place, with only Facebook ahead of it.
  • Harlem  Shake was the most popular meme in 2013, followed by Grumpy Cat
  • Candy Crush was the most searched for app, beating Angry Birds into second place

UK Bing searches

  • Twitter has replaced YouTube as the UK’s most searched for social media site
  • Facebook takes fourth place, behind LinkedIn and Skype

Meanwhile, YouTube has released its top trending videos for 2013.  Norway’s The Fox takes top spot, followed by the original Harlem Shake.

Twitter has also released its 2013 review, including this wonderful month-by-month breakdown of top news hashtags and photographs from people on the spot.

The Google top search terms are expected to be released later this year.

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From Selfish Giant to Slumdog Millionaire – lessons from Channel 4 film and drama

Sometimes it is good to step outside of the information echo chamber. 

What can we learn from leaders in another profession – one which seeks to balance creative vision with tight budgets; is challenged by new formats, technology and delivery channels; has to balance multiple stakeholders; is threatened by pirated content, and is working to meet the anytime, anywhere demands of end users?

Tessa Ross is the Controller of Film and Drama for Channel 4 and recipient of the 2013 Bafta award for ‘Outstanding Contribution to British Cinema’.  Her projects included Slumdog Millionaire, A Field in England, In Bruges and The Selfish Giant.  She came to film via theatre and – speaking at the Olive Till Memorial Lecture* – described a ‘drift’ into her current role rather than a firm plan.  She commissions films for the Channel with a ‘tiny’ budget of £15 million a year.

Her responsibility is to spend that budget wisely and to help people fulfil their creative vision.  Her role requires her to combine creative mentoring, experimentation and risk taking, in depth knowledge of the industry and the people within it, team development and creative matchmaking – and financial and business acumen.

“I think you’re brilliant.  What can I do to help you?”

For Ross, talent rather than the medium is her objective.  The vast majority of projects brought to her will not be made and Channel 4 may not be the right home for everyone’s idea.  But for those that she does work with, her focus is on helping them fulfil their creative vision.  This requires tenacity and sometimes a long-term commitment (One of her recent films, Under the Skin, took 13 years to make it from script to screen).

Channel 4’s remit encourages eclectic storytelling and experimentation.  The recent ‘magic mushroom/civil war’ film A Field in England was the result of an experimental masterclass in making a low budget feature film.  It was released simultaneously on multiple platforms.

Ross works with – and helps to develop – creative talent and her role requires a wide-ranging skill set.  Many members of the audience, the majority of them film students, expressed their interest in working with Channel 4 – and her.  And who wouldn’t want a mentor like that?!

*The Olive Till Memorial Debate and Bursary are presented by Stewart Till CBE, CEO Icon Entertainment and Deputy Chair Skillset, in memory of his mother at Goldsmiths, University of London’.  Previous speakers have included Danny Boyle and Tim Bevan.

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Selfie is the word of the year

“Is this a selfie which I see before me,
The angle toward my hand? Come, let me tweet thee*”

Oxford Dictionaries have announced that their word of the year for 2013 is ‘selfie’.

Over the course of the year, the frequency of the usage of the word selfie (the act of taking a self-portrait) has increased by 17,000%. Several spin-off terms have also emerged, including ‘drelfe’ (a drunken selfie) and ‘welfie’ (a workout selfie).

Once again the word of the year showcases technological and social trends that impact the general consciousness.  (Last year’s words of the year included ‘omnishambles’ and ‘hashtag’.)

Other words shortlisted in 2013 include bitcoin, showrooming and <shudder> twerk.

In the Netherlands Participatiesamenleving – ‘participation society’ – has been named as the word of the year.  One of the runner-up words was socialbesitas – ‘addiction to social media’ – a word which some of us would find useful – and apt!

The German slang word of the year is ‘babo’. It derives from a Turkish word meaning boss or chief.

Selfies – selfish or ‘another way to connect’?

According to mobileYouth, 48% of the photographs posted by UK teenagers to Instragram are selfies.  Graham Brown’s slideshare presentation challenges us to look beyond the surface ‘narcissism’ of the selfie and encourages us to think of it – like Blipfoto – as ‘ordinary people doing ordinary things’.

The Oxford University Press blog explores the history of the self portrait – from early daguerrotypes onwards and *Alice Northover has rewritten Shakespeare for the selfie generation.

Finally, here’s a wonderful selfie image, taken by Anastasia, the youngest daughter of the last Czar of Russia.  One hundred years ago.

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Teenagers, Facebook and message apps

If teenagers are losing interest in Facebook, where are going – and why?

Facebook’s Q3 earnings statement revealed that it had exceeded its revenue targets.   However, in the company’s accompanying comments it also revealed that it was seeing “a decrease in daily users, specifically among teens”.

As Facebook becomes increasingly popular – even with parents – it is at risk of losing any element of ‘coolness’.  Teenage interest is splintering into a number of other tools and apps, including Instagram, Tumblr, Pheed, Kik and WhatsApp.

There are 2.1 billion mobile device owning young people in the world and 36% of their money is spent on mobile services and products.  They are a big potential market for any social network and a decline in popularity with such an influential group is important.

Piper Jaffray surveyed 5,200 teens of whom 33% said that Facebook was their most important social network.  Although still a high figure, it is down a full 9% in a year.  Twitter is catching up with Facebook (30% reported it as their most important tool).  Tumblr took 17% of the votes.

A preference for mobile message apps

Writing in the Observer newspaper, Parmy Olson discusses teenagers preferences for messaging apps.  Mobile message apps (such as WeChat and WhatsApp) offer private, real time chatting with real friends – without advertising and without broadcasting to an entire network of friends and acquaintances. Message apps are incredibly popular – about 90% of the population of Brazil uses them; three-quarters of Russians, and half of Britons. WhatsApp has over 350 million monthly active users around the world.  The early adopters and power users of these apps are under 25 years old.

The messaging services also offer private sharing of photographs (which teenagers love for a variety of reasons!).  But they are also developing into social media networks in their own right, in Asia in particular.  WeChat, KakaoTalk and LINE have millions of users and provide messaging services, games, music sharing and stickers.

Sources: MobileYouth;  Parmy Olson The Observer;  Forbes; Tyntec.

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Digital romance and relationships

“Living like a 1950s housewife has saved me money, helped me lose weight and kept my marriage strong”.

Leafing despondently through a copy of WI Life, I came across this feature.  The interviewee and her new husband had agreed to spend the first year of their marriage without television, computers or mobile devices.  This radical decision had meant that they now “actually have to talk to each other to communicate”.

A small (and unrepresentative*) survey published in the Journal of Couple & Relationship Therapy looked at how young adults in serious relationships used digital technology in their relationships. The researchers found that young people in a relationship were more likely to use text (rather than social media) to communicate with each other.   They also found that sending a loving text made both sender and recipient feel good about the relationship and those who attempted to resolve arguments via text message were associated with unhappier relationships. 

The Pew Research Center has just published its updated Online Dating and Relationship report (it first began researching this area in 2005).  The latest report explores how social networks and mobile devices are impacting the world of dating.

Key findings

Social networking profiles can contain a wealth of information on potential (or past) partners (relationship status, photographs, hobbies and interests…) and many respondents report doing so:

  • 31% of social network users have ‘checked up’ on someone they used to be in a relationship with
  • This rises to 48% of those aged 18-29

Breaking up can be complicated enough but the sensitive politics of breaking up now have to take social media presence into account.  Many respondents report blocking, unfriending, deleting and untagging their exes.  Women users of social media are much more likely to be doing this, either because a relationship has broken down, or because the other person’s behaviour is making them uncomfortable.   

  • 37% of smartphone users have asked someone out on a date by sending a text message on their cell phone
  • 17% have posted details or photos of a date
  • 30% with ‘recent dating experience’ have researched prospective partners on social media
  • This rises to 41% of 18-29 year olds 

Breaking up is hard to do

  • 17% of those who have a smartphone and/or use the internet have broken up with someone via text, email or an online message!
  • 17% have been broken up with digitally! 

* A small study with a much higher than average proportion of engaged couples – and Mormons.

 

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Developing professional networks – what social network analysis teaches us

Social network analysis has been used to measure the impact of the DREaM project which set out to nurture a network of researchers.

Social Network Analysis (SNA) explores social relationships and their implications.  As a research methodology, it is employed by a range of subject specialists, and is much favoured by knowledge management practitioners seeking to explore the ‘human’ aspects of knowledge mobilisation.

A new article by Louise Cooke and Hazel Hall* explores the applicability and value of Social Network Analysis (SNA) as a means of investigating the development of researcher networks. The authors believe that their study provides transferable lessons about SNA as a tool as well as the interventions that can encourage speedy development of social infrastructure in new networks, which are applicable across professional groups.

After a discussion about the development of SNA as a research tool and its previous use in the context of library and information science (LIS), the article reports on a case study based on the Developing Research Excellence and Methods (DREaM) project.

DREaM was established in 2011 to create, and support the development of, a network of LIS researchers, connecting them in new ways and improving the quality and impact of LIS research. It is this case study that will be of most interest to LIS practitioners.

What does the ‘before’ and ‘after’ data from the case study tell us about how strong professional networks can be nurtured?

Key findings

  • ‘before’ data shows that members of this participant network were not highly connected or aware of each other’s expertise: existing networks were highly centralised around a small number of academic librarians and researchers
  • ‘after’ data shows a demonstrable increase in expertise awareness and interaction; participants had increased their number of network ties; the network became more ‘even’ with less dependence on a small number of densely networked actors; academic librarians in particular moved towards the centre of the network

What was it about the way the DREaM project was designed that helped develop the network?

The authors suggest that the combination of workshops, social events, networking opportunities, the development of an online community and the effective use of social media tools:

  • Reduced the isolation of participants
  • Helped participants exchange ideas and broaden their knowledge base
  • Provided opportunities for participants to exchange sources of information and references

A range of event amplification techniques (live-blogging/tweeting; delegate reviews; session recordings and many more) also helped those unable to attend events in person, to participate in the network remotely.

This inclusive, boundary-spanning approach helped the participants double their awareness of each other’s expertise and almost double their levels of social interaction.

———————

*Cooke, L. & Hall, H. (2013). Facets of DREaM: a Social Network Analysis exploring network development in the UK LIS research community. Journal of Documentation, 69(6), 786-806.

Further information about the article (Hazel Hall’s blog).  You can download the full text of the article from Emerald (subscription-based service).  You can download the full-text of the article manuscript at no charge here.   Further information on the DREaM project can be found here.

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